The objective of this phase of research was to determine how Prevent Child Abuse America can effectively frame the organization's communications to advance a broad agenda of policies for children and families, including both policies that directly address maltreatment as well as policies less directly associated with maltreatment, such as early education, health, economic security, and family work issues. To that end, focus group participants were asked to review and respond to four articles, each designed to represent one of four frames: Child Abuse, Parenting, Child Development, and Community. In real news coverage these frames can, and do, overlap, but the research deliberately kept each frame distinct to attempt to isolate the effects of each frame on a proxy list of representative policies and programs. Nevertheless, some order effects were observed and these are noted where relevant in the analysis.
This research analysis is part of our New FrameWorks Research on Child Abuse and Neglect Prevention, and was conducted in collaboration with the FrameWorks Institute, and commissioned by Prevent Child Abuse America, with funding from the Doris Duke Charitable Foundation. Please visit our website for more information.